Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.Lee mas.
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Las técnicas y herramientas cubiertas en Digital Marketing Analytics in Practice son muy similares a los requisitos que se encuentran en los anuncios de trabajo de Analista de datos.
