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Infonomics I: Business Information Economics and Data Monetization

Descripción

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.

This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.Lee mas.

Este recurso es ofrecido por un socio afiliado. Si paga por la capacitación, podemos ganar una comisión para respaldar este sitio.

Relevancia profesional por rol de datos

Las técnicas y herramientas cubiertas en Infonomics I: Business Information Economics and Data Monetization son muy similares a los requisitos que se encuentran en los anuncios de trabajo de Analista de negocios.

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Secuencia de aprendizaje

Infonomics I: Business Information Economics and Data Monetization is a part of uno structured learning path.

Coursera
University of Illinois at Urbana-Champaign