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Descripción

In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics.

By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI).

Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.Lee mas.

Este recurso es ofrecido por un socio afiliado. Si paga por la capacitación, podemos ganar una comisión para respaldar este sitio.

Relevancia profesional por rol de datos

Las técnicas y herramientas cubiertas en Sensing Consumer Insights son muy similares a los requisitos que se encuentran en los anuncios de trabajo de Analista de datos.

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