This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.Lee mas.
Este recurso es ofrecido por un socio afiliado. Si paga por la capacitación, podemos ganar una comisión para respaldar este sitio.
Las técnicas y herramientas cubiertas en Statistics for Marketing son muy similares a los requisitos que se encuentran en los anuncios de trabajo de Científico de datos.
Statistics for Marketing is a part of uno structured learning path.
6 Courses
7 Months
Meta Marketing Analytics
