This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.阅读更多.
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The techniques and tools covered in Data Analytics Methods for Marketing are most similar to the requirements found in 数据分析师 data science job advertisements.
Data Analytics Methods for Marketing is a part of 一 structured learning path.
6 Courses
7 Months
Meta Marketing Analytics
