This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.阅读更多.
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Data Analytics Methods for Marketing 中涵盖的技术和工具与 数据分析师 招聘广告中的要求最为相似。
Data Analytics Methods for Marketing is a part of 一 structured learning path.
6 Courses
7 Months
Meta Marketing Analytics
