描述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.阅读更多.

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按照数据工作岗位排列职业相关性

Digital Marketing Analytics in Practice 中涵盖的技术和工具与 数据分析师 招聘广告中的要求最为相似。