Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.阅读更多.
此资源由附属合作伙伴提供。 如果您支付培训费用，我们可能会赚取佣金来支持该网站。
Digital Marketing Analytics in Theory 中涵盖的技术和工具与 数据分析师 招聘广告中的要求最为相似。
