This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.阅读更多.
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The techniques and tools covered in Introduction to Market Research are most similar to the requirements found in 商业分析师 data science job advertisements.
