Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.阅读更多.
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Network Analysis for Marketing Analytics 中涵盖的技术和工具与 商业分析师 招聘广告中的要求最为相似。
