This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.阅读更多.
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Statistics for Marketing 中涵盖的技术和工具与 数据科学家 招聘广告中的要求最为相似。
Statistics for Marketing is a part of 一 structured learning path.
6 Courses
7 Months
Meta Marketing Analytics
